Marketing agency boss snaps up online cycling retailer

Elliot Davidson

The owner of a Nottingham marketing agency has bought an online cycling parts retailer.

Elliot Davidson, who is the founder of Contrast has snapped up million-pound turnover firm Y Frame Discounts, which sells accessories mainly through Amazon.

Davidson says he now has plans to open Y Frame Discounts’ own online store.

He said: “I am thrilled to be taking on Y Frame Discounts Ltd which is already a successful business especially during the COVID-19 pandemic where this sector has been booming. I recognise its potential and have many new ideas to bring to the table with the intention of developing the business further with a fresh digital approach.”