Expansion for Nottingham sports agency with new influencer arm

Dan Cholerton

Nottingham sports communications agency Macesport has made two new hires and set up a new influencer division.

Social media strategist Dan Cholerton has joined as head of social and content, while videographer and content creator Jacob Flowers has been appointed creative content manager.

Macesport CEO Ben Thompson said, “It’s been a challenging year for many in our industry, but we’re firm believers that when one door closes another opens. We knew the landscape would change once COVID-19 hit but we are used to embracing change and remaining agile so we can evolve along with the industry.”

“At the heart of that is finding good people and investing in the future. We have always strived to be game changers within our industry and that desire has never been stronger. The ability to deliver high quality expertise, creativity and connect the dots across multiple channels has never been so pertinent and with the additions to our already excellent team we are in a great position to make that happen.”

Cholerton said: “I’m excited to be joining a team like Macesport and having the opportunity to build and shape the new influencer network from the outset. While there are other agencies working within this space, Macesport has a really powerful ethos rooted in their passion for sport. It’s not a business to them, it really is much more than that and that’s evident in everything they do. It’s an approach that lends itself well to influencer management and social media where authenticity is key.

“I’m looking forward to getting stuck in as part of the team and creating something special.”

Cholerton will oversee social media strategy for Macesport clients, including helping to direct content plans and creative concepts across the business. He will also lead on the social media management of Macesport’s own talent including former NFL player and BBC Sport pundit Jason Bell, goal-keeping influencer and Gymshark athlete Declan McCarthy and England international and Harlequins rugby player Rachael Burford, helping to maximise their commercial reach.

Bell, McCarthy and Burford are the first to form part of Macesport’s new Influencer Network, incorporating current and former athletes and sports talent available for collaborations and brand activity.

Meanwhile, Flowers will lead on digital content production including videography, photography, animation and editing for Macesport clients.