Marketing agency finds simple solution to heighten profile

Full service marketing agency Purpose Media has appointed outsourced marketing specialists Simple Marketing Consultancy to help increase its own brand awareness as well as to help enhance the PR skills of its client account management team.

This is not the first time the two companies have collaborated. When Simple Marketing Consultancy was established by director Bev Cook in 2010, Purpose Media became one of its very first clients when they employed just five staff and focused on the development of e-commerce websites. The relationship continued until 2016 when Purpose Media completed its transformation into a full service digital marketing agency and recruited its own in-house marketers.

Simple Marketing Consultancy account director, Elliot Cook, said: “When we start working with clients our goal is to get them to the point where they need their own in-house marketer so we often remain in touch. We have retained a number of mutual clients and it’s great that we are working together again to help businesses kick start 2021 with effective and well targeted marketing plans.”

Purpose Media managing director, Matt Wheatcroft, added: “As well as having expert understanding of PR and marketing, Bev & Elliot also understand the value of all the creative and digital expertise we can offer. Our services are therefore very complimentary. Together I believe we can help East Midlands businesses take advantage of and gain a better understanding of the benefits of digital marketing as well as the opportunities than can be gained from issuing interesting press releases.”