Leicestershire marketing agency keen as mustard with latest acquisition

Leicestershire-based search marketing agency Assisted has acquired My Mustard, a Hemel Hempstead-based agency that specialises in search and social media services.

In 2020, Assisted snapped up Leamington Spa-based web design agency Auburn Creative.

My Mustard was founded back in 2007 by June Cory who is now handing over the reins to Assisted founder Nick Rinylo.

Cory said: “I started My Mustard with a simple plan; work hard, play hard, build a great team, grow a great network, work with great clients and deliver great results. Fifteen years on it’s time for the next chapter and I am confident that MM will go from strength to strength under Nick’s management.”

Rinylo added: “The whole team are all really excited about this growth within the Assisted brand. When I came across My Mustard, it just felt right and I believe they will be a fantastic fit for us. My Mustard’s excellent reputation, team of experts and loyal customer base made for a perfect fit. Founded in 2007, for years the team have refined their Google Ads and Social advertising capabilities, complimenting and balancing our existing service offering for our customers. Let’s see what the future holds!”

Assisted, Auburn and My Mustard all retain their brand independence but will operate as a single organisation both commercially and operationally.

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