US firm serves up a deal to buy Notts-based Custard

Thrive, the US-based managed services provider and cybersecurity firm, has bought Nottingham-based counterpart Custard Technical Services.

Founded in 1996, Custard Technical Services provides consultation, managed services, disaster recovery planning, IT security backup solutions and ongoing software and hardware support and maintenance.

“Custard is a customer-centric, no-nonsense IT support and security company that has an excellent track record of providing a superb IT experience to clients of all sizes for over two decades,” said Rob Stephenson, CEO of Thrive.

“We’re excited to add Custard to our ever-expanding U.K. operations due to their incredible management team, dedicated employees and customers, as well as their attractive geographic location in Nottingham, which will open up the Birmingham, Manchester and Leicester markets for Thrive’s managed services and cybersecurity offerings.”

Chris Pass, CEO and co-founder of Custard Technical Services, said: “Custard has always been committed to delivering reliable and flexible high standards of IT services to go above and beyond the needs of the customer.

“We are excited to join Thrive’s global roster and believe that our proven track record and our top-tier talented professionals will be an excellent complement to expand Thrive’s extensive NextGen portfolio of solutions.”

Custard Technical Services is the fifth acquisition by Thrive in 2022 and the second acquisition based outside of the US since 2021.

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