Digital marketing agency aims for a green 2024

Matt Wheatcroft

Derbyshire digital marketing agency Purpose Media has made a near-six-figure investment in green energy.

The company has invested in solar panels to provide clean electricity to its South Normanton headquarters, it has also replaced all its light fitments with LED bulbs, swapped petrol company vehicles for electric models and introduced free EV charging for staff and visitors.

Managing director Matt Wheatcroft said: “We’re committed to doing all we can to operate sustainably, and the university helped us assess the impact we were having on the environment and recommended measures we could implement to improve things. We’re delighted with how the project has progressed to date and that we are making our contribution towards improved sustainability.

The move has been close to a six-figure investment for the company, although some of that cost was mitigated by a £20,000 Green Entrepreneurs’ Programme grant from the university towards the installation of the 109 solar panels.

Wheatcroft continued: “On top of the reduction being achieved in our emissions, we are also seeing substantial savings in our energy bills. Even after the installation of our two EV chargers, electricity costs have fallen by two-thirds during the winter months, and we expect not only to be self-sufficient in the summer but to also be able to supply excess power to the grid. We think it should all add up to a saving of around £20,000 each year.”