On the move: the latest East Midlands hires

Dominic Harders

Commify, the Nottingham company behind a portfolio of business messaging brands including flagship Esendex, has appointed Dominic Harders as its new chief marketing officer (CMO).

Harders has most recently served as global head of marketing at Kainos, a FTSE 250 technology company.

He said: “I’m thrilled to be joining Commify at this pivotal stage in its journey. The company is a long-established leader, providing business messaging solutions to local enterprises, and I’m eager to contribute to its continued success.

“The world of business communication is evolving rapidly, and innovative messaging solutions are at the heart of this transformation. As businesses seek smarter, more efficient ways to engage with their customers, Commify is uniquely positioned to lead the way. I’m excited to collaborate with the team to develop bold and impactful marketing strategies that elevate our brand portfolio and strengthen our customer relationships.”

Howes Percival’s Leicester Development team L to R Jasmine Mason, Emma Machowska, Navjot Duggal, Parvinder Rama and Nick James

Leicester law firm Howes Percival has expanded its Development team with two new appointments.

Parvinder Rama joins Howes Percival as an associate solicitor and has a wide range of experience within the commercial property sector including residential development, acting for both landowners and developers in relation to the negotiation of promotion and option agreements, acquisitions and disposals as well as conditional contracts and overage agreements.

Navjot Duggal has four years’ experience in property law, having worked in Howes Percival’s commercial property department as a paralegal. She has now passed her Solicitors Qualifying Examinations and will qualify into the Leicester Development team.

Nick James, partner and head of the Developments Sector at Howes Percival, said: “Parvinder is a key hire for us in Leicester, and I’m delighted to welcome her to Howes Percival. We know Navjot and have worked alongside her for a number of years. She is a fantastic addition to the team, and it is exciting to see her move into the next stage of her career with the firm.

Ashraf Piranie

Ashraf Piranie has joined Melton Building Society’s board of directors and in addition will sit on the Society’s Audit Committee and assume the role of chair of the Melton’s subsidiary, Nexa Finance with effect from 1 July 2025.

Piranie brings experience from his 16 years within the Building Society sector, having held the position of group finance and operations director at West Bromwich Building Society and deputy chief executive and finance director at Nottingham Building Society.

In addition, he has held senior positions as chief financial officer at Redwood Bank, finance director and joint managing director at Al Rayan (formerly Islamic Bank of Britain) and director of finance at Santander (formerly Alliance & Leicester).

Piranie said: “I’m thrilled to be joining Sue and the rest of the Board, in what is a landmark 150th year for the Society.

“With my experience I’m keen to guide and support the business as they enter the next phase of their digital transformation. I look forward to representing the views of our membership as we progress with our aims of making a Society fit to serve our members for the next 150 years.”

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