Leicester County Cricket Club adds to its boardroom line-up

Nicola Adams, managing director of Leicester-based full-service agency CWA, has been appointed to the board of Leicestershire County Cricket Club (LCCC).

With 20 years of experience in commercial and creative leadership, including 13 years as managing director at CWA, Adams has led the transformation of the agency, expanded its global client base, and shifted its focus to a full-service business-to-many (B2M) model.

Adams said: “Leicester is such an important part of CWA’s identity and I’m incredibly proud to have been invited to join the board at Leicestershire County Cricket Club. The club has deep roots in the local community but also shares many of the same ambitions and values that we have at CWA – to evolve, to build something long-lasting and to grow our reach and reputation.

“For me, it’s a real honour to support the board with a fresh perspective and to contribute to the next phase of the club’s development. I’m also excited about the opportunity to create new connections and give something back to the community that has supported CWA for the last 60 years.”

Sean Jarvis, CEO of Leicestershire County Cricket said: “It’s great to have Nicola join the board. She brings with her not only crucial business acumen but a highly tuned skill set of marketing and communications, which can only assist the progress of our club.”

Adams’s new role follows a period of collaboration between the two organisations, as CWA continues to broaden its portfolio, expanding into areas such as transport, health, hygiene, and future technologies.