The creative quarter: this week’s round-up from the creative industries

Greendog has completed a rebrand for an independent gaming supplier.

Greendog, which is based at Friar Gate Studios in Derby, was appointed to develop a new brand identity for Storm Games and guide it through the transition to ‘Storm Gaming Technology’.

The company showcased its new identity at the ICE Totally Gaming 2016 exhibition, which took place last month at the ExCel in London.

Laura Parry, creative director at Greendog, said: “We are delighted to be working with Storm Gaming Technology in re-positioning the brand for global markets. We are very much looking forward to helping the business develop the new identity through all its marketing channels.”

Automotive data specialists cap and hpi have appointed Nottingham-based communications agency bcsAgency to provide an integrated communications strategy for on and off line marketing.

Working on a retained basis, bcsAgency will plan and deliver an inbound and outbound content marketing strategy for the Leeds business. The retained contract follows the successful delivery of a range of ad hoc marketing campaigns by bcsAgency earlier in the year.

Murray Carmichael-Smith, managing director at bcsAgency, said: “We’ve got a brilliant relationship with cap and hpi and are excited to have been brought on-board on a retained basis. We’ve recently been named as one of the top B2B marketing-communications agencies in the country and our acquisition of the Digital Mix and growing team means we offer a fully integrated communications service for clients.”

Leicester-based marketing agency Rock Kitchen Harris has been appointed by Loughborough software firm Segura to deliver a multi-channel marketing campaign for the tech company’s supply chain clarity software.

In addition to a full rebrand, the agency has been tasked with building a new website, planning and executing an on-and-offline advertising strategy, and managing a proactive PR campaign. Rock Kitchen Harris will also be handling Segura’s social media and content marketing.