Digital marketing agency founder marks 20 years in business with London Marathon challenge
Jackie Key, founder of Nottingham-based digital marketing agency Key Principles, is celebrating 20 years in business by taking on the London Marathon.
She’ll be running the 26.2-mile race on Sunday 27th April to raise funds for Cornwall Hospice Care, the charity that supported her mother during her final days.
What began as a personal challenge has grown into a community effort, with several of Key’s clients and suppliers sponsoring her training.
To celebrate, Key and her team gathered on the Nottingham Embankment, a key training route, where they enjoyed a cake marked with the number 20, featuring logos from her sponsors — and, of course, a slice missing for her marathon carb loading.
She said: “This year felt like the right time to do something different. Twenty years in business is a huge milestone, and I wanted to do something that made a difference beyond the day job. When the opportunity came up to run for Cornwall Hospice Care, I jumped at it.”
Key founded Key Principles in 2005 after leaving a marketing agency she co-owned.
The agency now serves clients in sectors like legal, automotive, manufacturing, and e-commerce, and is known for its flexible working approach and practical, results-focused marketing support.
Key continued: “The support from our clients and partners has been amazing. Those that have offered sponsorship have had their logos printed on my T-shirts and on the cake, which is a lovely way to carry them with me on the journey, even if most of them wisely chose not to join me on the long runs.”
Funds raised from Key’s marathon run will go to Cornwall Hospice Care, which provides care for terminally ill patients and their families.
Main sponsors include Key Principles and The Student Lodge, with additional support from The Business Engine Room, Castle Associates, Kingswood Residential Investment Management, PrintCo, Pristine Commercial Cleaning Services, and Wilson Browne Solicitors.
