Cains backs Liverpool events
LIVERPOOL brewer Cains has agreed a deal with the city council to become an official supplier of beer to all of the city’s cultural events.
The initiative follows on from Cains’ sponsorship of Liverpool’s European Capital of Culture event in 2010 and will see it providing beer to a range of the city’s cultural event, starting with the Mathew Street Music Festival in August.
It will host a special hospitalitaty area for sponsors and partners at the event and its branding will be prominent across the city centre. It will also sponsor the city’s River Festival in September.
Leader of Liverpool City Council, Councillor Joe Anderson, said: “Our partnership with Cains in 2008 was a huge success and I’m really pleased we are building on the relationship. It’s a real credit to this local business that during these tough economic times they are still happy to support Liverpool’s events programme.
“Earlier this year we asked businesses to support the festival as, due to budget pressures, it’s not feasible for the city council to solely fund the annual event.
“Cains Brewery is setting a fantastic example to other organisations and I hope others follow their lead so we can put on an outstanding event, just as we have done for the past 18 years.”
Cains joint managing director, Sudarghara Dusanj said: “We have been part of the city’s cultural fabric for more than a century and we are very proud of the role we played during Capital of Culture.
“We know how important culture continues to be in Liverpool – and that’s why we were so keen to get onboard once more.”
Cains is Liverpool’s oldest brewery and was purchased by brothers Ajmail and Sudarghara Dusanj in 2002 after it was put up for sale by its previous owners.
It has been through a rocky period in recent years, however, with an ill-fated takeover of Preston-based Honeycombe Leisure eventually sparking an “pre-pack” administration process. It is now on the road to recovery, though, with its most recently-filed accounts showing a halving of pre-tax losses for the year to September 30, 2010 of £896,000 on a 30% increase in sales to £24.6m.
