In The Style teams up with Dame Deborah James in new partnership
Online fashion brand, In The Style, has announced a new partnership with Dame Deborah James and The Bowelbabe Fund.
Having been in development for several months, the collaboration has now launched with the sale of the bespoke Bowelbabe ‘Rebellious Hope’ t-shirt.
100% of profits from the t-shirt will be donated directly to The Bowelbabe Fund, which raises money for Cancer Research UK.
Following the launch of the charity t-shirt, the full ITS X Dame Deborah James clothing collection will be unveiled.
Each piece in the collection has been designed collaboratively with Dame Deborah and perfectly encapsulates the British summertime and activities that Dame Deborah loves.
Dame Deborah James said: “The reason why I wanted to do this collection with In The Style is because it has been something totally different to cancer for me. I love fashion and anyone who knows me or has followed me for years knows I love my dresses and I am always hunting for the best prints.
“When we started work on this collection, I didn’t realise that I’d be living a hybrid life between home and hospital, and even from hospital, we’ve made this happen. It has been a project that I have really enjoyed, and above all, it has given me something else to think about.
“I really hope you love it as much as I loved designing it. I hope it brings you joy and it makes you feel great when you put it on.”
In The Style Founder & Chief Brand Officer Adam Frisby added, “Although I wish I were saying this under different circumstances, I am incredibly proud of this collaboration.
“I’ve followed Deborah for a long time and her constant positivity, uplifting spirit, and overall mentality of living her life to the full to make sure every day counts is an inspiration to me, our team, and everyone else who has come across her journey.
“I noticed how much Deborah loved dressing up and how clothes made her feel more confident – so together we’ve made sure this collection encapsulates all of that.
“It’s a range that is all helping people to ‘dress up to feel better’ no matter what your situation is.”
