Pancake brand, Fluffy Fluffy, expands to Liverpool with fifth UK opening
Fifteen jobs will be created with the opening of a new Liverpool store by dessert specialist, Fluffy Fluffy.
The Canadian-born brand, known for its famous Japanese soufflé pancakes, will be opening a 1,500 sq ft site on Berry Street in early 2024.
CGI of Liverpool store design
Designed by RCJ Concepts, in West Yorkshire, the light and airy social space will feature the brand’s trademark yellow and white colourways and a mix of sofa style booths and banquette seating. The bespoke bamboo-inspired joinery evokes the brand’s Japanese heritage whils the bright colours and neon accents create a youthful feel and a modern classic aesthetic.
The announcement comes on the back of a huge year for Fluffy Fluffy which started 2023 with a flagship UK store in Manchester, and has now grown its portfolio to four sites, all in town and city centres, with the Liverpool store in the pipeline.
The brand opened its second UK site in Leicester in August, followed swiftly by its largest store yet in a prime spot in Reading town centre at The Village. A site in Leeds at The Light followed in November and Liverpool is expected to open in the first quarter of 2024.
The North American brand intends to continue its UK expansion plans with several more stores planned in the forthcoming 12 months.
Hussein Umar, UK development lead at Fluffy Fluffy UK, said: “It has been an exciting year for Fluffy Fluffy as we end 2023 with a strong portfolio of stores which are performing above expectation.
“We’re delighted to have successfully executed our growth strategy finding excellent sites in Yorkshire, the North West, Berkshire and the Midlands. In 2024 we will be further investing in our estate and continuing our expansion journey with plans to open at least five new sites around the country.2
He added: “The success of our existing stores is encouraging and demonstrates the demand for our feel-good dessert cafe concept. Fluffy Fluffy provides high value against a distinctive product with a big ‘shareability factor’. In tough times Fluffy Fluffy is a chance to experience something decadent without breaking the bank and this is proving popular with audiences around the country.”
Credit Phil Tragen
Fluffy Fluffy first launched its signature souffle pancakes in 2018, taking Toronto, Canada by storm. It now has 22 sites across North America, plus multiple sites in Europe. The carefully crafted Fluffy Fluffy pancakes are served in the Japanese soufflé style and have become a viral sensation with fans queueing along the street.
