Sportswear business changes hands in MBO following founder’s exit

Optimum Design UK, a Wigan-based sports teamwear, protection, footwear and apparel business founded in 1996, has changed hands in a management buyout, for an undisclosed sum.

It follows the retirement of founder, Peter Moran.

The company will now be led by its long term senior management team, Sean and Hayley Deane, and Kevin Hayes.

Peter Moran, who has guided Optimum to significant heights over nearly three decades, said: “After an incredible journey spanning nearly three decades, I am proud to announce my retirement as managing director of Optimum. Over the years, we have built a strong, innovative business, driven by a team of loyal and dedicated professionals who have been with me almost since we started.”

He added: “It is with great confidence and pride that I pass the baton to our trusted senior management team through a management buyout.

“Their unwavering commitment and deep understanding of the business and, more importantly, our core values, ensure that Optimum will continue to thrive and uphold the standards of excellence we have established.

“I extend my heartfelt gratitude to all our clients, retailers, partners, suppliers and employees who have been part of this remarkable journey, and I look forward to witnessing Optimum’s continued success under new leadership.”

Sean Deane, newly-appointed managing director, said: “We are deeply grateful for Pete’s mentorship and leadership over the years.

“Hayley, Kevin, and I are committed to upholding Optimum’s values and driving the company forward, building on the solid foundation laid by Pete.”

Hayley Deane, director and head of purchasing, said: “This is an exciting new chapter for Optimum. Our combined experience and shared vision for the future will ensure that we continue to deliver excellence and innovation in the sports industry.”

Kevin Hayes, CFO and director, said: “Our focus remains on our clients and partners. We will continue to enhance our services, maintaining the high standards and reliability that have been synonymous with Optimum since its inception.”

The strategic transition was facilitated by Fairhurst Accountants and both Taylors Solicitors and Alker Ball Heald Solicitors.

Optimum extended its thanks to Mathew Catterall of Taylors Solicitors and Gary Shepherd of Alker Ball Heald’s Solicitors for their legal guidance,