Media Mix: 2ergo calls up Lakestar;Journey9 scores with Jaguar
DIGITAL marketing agency Lakestar Media has been hired by Salford Quays-based mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.
Neil McKay, chief executive of Old Trafford-based Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that are lagging behind consumer appetite for mobile interaction.
“Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”
John Stevens, group managing director of AIM-listed 2ergo, added: “Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”
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MARKETING agency Journey9 UK has scored a second key partnership with car maker Jaguar.
After winning a number of plaudits for its high profile ‘Manchester Celebrates Jaguar’ campaign last year, the agency headed by Laura Wolfe, will work with the brand to maximise its sponsorship of Manchester City Football Club.
The brief, won after a three-way competitive pitch, is Journey9 UK’s first venture into the sports sponsorship market.
Laura Tucker, sports marketing manager for Jaguar UK said: “Journey9 impressed us at the pitch with their creativity, local knowledge and understanding of our brand and objectives.”
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BROTHERS Ben and Sam Pinnington are celebrating after picking-up three new business mandates for their new PR venture Polaris Media.
The Ellesmere Port-based outfit has been hired by: Salford based industrial group Conductix-Wampfler; Mersey Maritime and also to promote Downtown Liverpool in Business’ ‘It’s Liverpool’ Business Conference in November.
MD Ben Pinnington, whose other clients include CBI North West and accountancy firm Mitchell Charlesworth said: “It is terrific to hit the ground running with these fantastic new client wins.”
