B2B International targets consumer sector

B2B International, the business to business market research company is branching out with the launch of a consumer focused business, Deep See.

The Stockport-based firm’s new venture will be located in London and launch in April. It will be headed by Matt Powell who has been with B2B since 2004.

B2B International says client demand for services in the business to consumer arena has driven the expansion.

Mr Powell said: “Thanks to the backing and resources of the world’s leading b2b market research consultancy, we already have a deep understanding of the whole supply chain and the issues that affect every area of a company, allowing us to analyse things in a way that other research agencies wouldn’t think of doing and offering a fresh perspective to a client’s business.”

B2B International director and founder, Nick Hague, says: “Deep See is another example of the diversification of B2B International, following 2011’s launch of our specialist creative marketing communications and brand agency B2B Marcomms.”