Liverpool FC drives ahead with Chevrolet deal

LIVERPOOL Football Club has become the latest Premier League side to sign a long-term deal with a US motor group.

The club has announced a four-year agreement with Chevrolet to become its Official Automotive Partner.

The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, editorial opportunities within the club’s print and digital publications and fan sites and player appearances for commercial opportunities.

The move comes after Manchester United, owned by the Florida-based Glazer family, signed a deal with General Motors to be its car partner.

Chevrolet is also an official sponsor for Liverpool’s pre-season tour, which has already seen the club play Toronto FC last Saturday.

Liverpool, which is owned by the Boston-based Fenway Sports Group, will play Italian giants, AS Roma tomorrow at Fenway Park in Boston and on July 28 they will play English Premier League rivals, Tottenham Hotspur in Baltimore.

Chris Perry, global Chevrolet marketing vice president said: “Liverpool supporters from around the world are known for their undying love of their side.

“Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters.  Everything we do will be aimed at keeping them at the center of the game.”

Ian Ayre, managing director of Liverpool Football Club said: “Much like our club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal.

“Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”