MIDAS invests in digital marketing drive

GREATER Manchester’s inward investment agency, MIDAS, is looking to
woo more jobs and investors with an improved digital presence.

It has relaunched its investinmanchester.com website, which has been redesigned by Manchester online marketing agency PushON, with enhanced graphics, easier navigation and an emphasis on greater interaction between users and its sector specialists.  

One of the main features of the new site is the greater use of social
media, giving improved profile of the company’s business development
team, which includes direct access to their LinkedIn accounts and other
social networking tools.  

In addition, a 20-second advert highlighting MIDAS’ services will also be shown on the outdoor screen in London’s Spitalfields later this month, targeting decision-makers from the creative, financial and professional communities.

Tim Newns, chief executive of MIDAS, said: “Our online presence is
essential for showcasing Manchester to national and overseas investors
who are looking to bring their business to the UK.

“Whether they’re looking  speculatively for new locations to expand their operations, or following up meetings with our proactive team at international events and forums, the website is often their first visual impression of the city.    

“Therefore, we’ve improved the look of the site and we’re currently looking
to increase business enquires – especially from overseas investors – by
enhancing the digital footprint of MIDAS through targeted online activity.  

“As the first port of call for businesses looking to make contact with our
team, we’re confident that the new website, along with the support of the
digital marketing activity, will bring prospective clients up-to-date with
Manchester and its many investment opportunities.”