Man City scores with for-ex provider GAIN

MANCHESTER City FC has signed a commercial partnership with American financial group GAIN Capital Holding Inc.

The deal, for an undisclosed sum, will see the global provider of online trading services become City’s official online trading partner. It will also be given the opportunity to generate its own online content with access to both players and club executives.

The partnership was announced by Manchester City and Belgium captain, Vincent Kompany, who was also unveiled by GAIN as a global ambassador for its FOREX.com platform.

Tom Glick, chief commercial and operating officer at Manchester City, said: “GAIN Capital and Manchester City are both leaders in our respective fields, and our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

GAIN Capital’s chief marketing officer, Samantha Roady, added:”We are extremely pleased to partner with Manchester City.  Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands.

“As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

Listed on the New York Stock Exchange, GAIN Capital and its affiliates have offices in New York, New Jersey, London, Sydney, Hong Kong, Tokyo, Singapore and Beijing.