Mediamix: Freshfield; One Marketing; Stein IAS; Vibe

FRESHFIELD, the Preston-based marketing communications consultancy, has landed the two-year central marketing services contract for Boost Business Lancashire, the new £7.2m Lancashire Business Growth Hub, following a competitive pitch.
 
As part of the contract, Freshfield will provide an outsourced marketing service covering marketing planning and co-ordination, design, media relations, social media, event management and content marketing.
 
Boost has been led by the Lancashire Local Enterprise Partnership. It has been developed and will be delivered by a partnership between Lancashire Country Council, UCLan, Lancaster University, Regenerate Pennine Lancashire and Winning Pitch.
 
The aim of Boost is to grow the county’s economy by £20m and create at least 1,200 new jobs and safeguard 700 more by 2015.

Simon Turner, managing director of Freshfield, said: “Growth hubs are playing a significant role in the UK’s recovery and it’s exciting to be part of a project that will see growth-hungry businesses access high quality advice and in turn drive the economy in Lancashire.
 
“There is a myriad of public sector business support available but owners of growing businesses quite often don’t know what is available and where to turn to. Our job is to get them to start that growth conversation with Boost.”

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MANCHESTER-based integrated agency One Marketing Communications has designed a new website for equipment hire firm Speedy Services.
 
The website was part of a brief which also includes brand marketing.
 
Wayne Silver, deputy managing director at One said: “The design process itself was a massive undertaking and the agency worked closely with the client to create an enhanced user experience and improved customer journey.”
 
Liam Derbyshire, digital manager at Speedy Services, said: “The team at One not only demonstrated a real understanding of our business but their digital thinking was second to none. The collaborative nature of this project meant that having an agency partner we could really work with was essential. We’re delighted with the finished result.”

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B2B marketing agency Stein IAS has retained all five of the apprentices that embarked on its inaugural 12-month apprenticeship programme.

The apprentices studied at Macclesfield College and completed an NVQ and the Chartered Institute of Marketing (CIM) Certificate.

Rob Morrice, chief executive of Macclesfield-based Stein IAS in Europe and Asia, said: “At Stein IAS, we focus on surrounding ourselves with people that we like and believe have the potential to master the art of B2B marketing.

“Attracting and nurturing the next generation of creative talent is essential if we’re to achieve our goal of becoming the world’s most important B2B agency. Fortunately for us, Manchester has long been a hub attracting the very best talent.”

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CREATIVE agency Vibe has partnered with journalist and producer David Nolan to deliver media training at the University of Salford’s studio facilities at MediaCityUK.  

With 30 years of experience working across newspaper, magazine, radio and television, Nolan has been involved in all aspects of the media industry.

Vibe’s media training service promises up-to-date insights into broadcast interviewing, recording and filming techniques.

Natalie Nuttall, director of PR at Vibe, said: “Our partnership with David is one that will add value to our current service offering, ensuring business spokespeople are well-versed in handling media interviews.

“Using the studios at the University of Salford, MediaCityUK, to deliver our courses is key to giving attendees an authentic broadcast experience. Without the right advice, conducting interviews with a microphone or camera pointing at you can be very daunting, and can prompt nerves to take over. Our courses are designed to ensure clients are truly informed about the process and can carry out an interview with confidence.”