Media mix: Marketecture; Tangerine; Milk Jnr’s & Kidsworks & more

INTEGRATED marketing agency Marketecture, based at MediaCityUK in Salford, has been appointed by leading project and resource management software provider Synergist to expand their presence in the consultancy sector. 

Synergist in Bollington, Cheshire has built its reputation delivering cross-business system solutions to the marketing agency sector, but the company is looking to drive growth by broadening its product offer for new markets including environmental services, industrial and general business consultancies and professional services firms.

Marketecture was appointed following a competitive pitch and is working with the company to develop a brand and segmentation strategy for the new market launch, as well as driving a lead generation programme.

Synergist sales and marketing director Nick Lane said: “Synergist gives companies visibility and control of projects and resources to enable them to realise their profitability potential.”

Marketecture managing director Michael Clark said: “As an agency that benefits immensely from using Synergist ourselves, we genuinely believe that the system can drive an efficiency revolution in the consultancy sector and recognise what a huge opportunity this is for the company to quickly grow its share in a new market.

“We are really excited about playing our part in driving awareness, generating leads and working closely with the Synergist management team to maximise this opportunity to drive future growth.”

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COMMUNICATIONS consultancy Tangerine has been appointed by indoor trampoline park provider Jump Nation to help launch a number of new sites and continue to drive footfall to its existing Manchester park.

Manchester-based Tangerine will deliver a fully integrated PR and experiential strategy, focusing on establishing and raising awareness of Jump Nation on a national level, as well as creating noise at a local level, engaging key influencers and communities where the new parks are opening.

Jump Nation launched its first site in Trafford Park, Manchester in August 2014 and has had huge success.

It has welcomed more than 260,000 jumpers, as well additional spectators in the first 12 months of business and offers children and adults of all ages unrivalled high-flying fun and fitness. The Trafford Park site is the largest indoor trampoline arena in Europe, with wall to wall trampolines, all connected together to form one huge bounce space.

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MILK Jnr’s & Kidworks – the Manchester & London based agency that specialises in creating engaging kids activity packs for some of the world’s biggest companies and family brands – has been appointed by Jamie’s Italian.

It will design, create and launch a brand new pack that will be rolled out across all 41 restaurants.

The Milk Jnr’s & Kidworks team has been briefed to create a pack that will appeal to two core age groups; three to five year olds and six to 12 year olds.

The full content of the pack is currently being devised and will be fully launched in September. This will coincide with a brand new Jamie’s Italian menu.

The focus for the pack will be on fun, engagement and innovation. There will also be an educational element as well as activities that can be enjoyed both in the restaurants and at home.

Once the first pack is launched, Milk Jnr’s & Kidworks will then create other packs throughout the year including Christmas.

Zoe Telfer – Client Services Director at Milk Jnr’s & Kidworks – said: “Jamie’s Italian has quickly become one of the UK’s favourite dining destinations. Its passion for great food and an amazing atmosphere is what makes it so special. Young customers are at its heart so we are looking forward to helping make their dining experience even more exciting.”

Ian Howe, head of marketing at Jamie Oliver Enterprises, added: “We obviously want our younger diners to see Jamie’s Italian as a place where they can enjoy the food they love, but we also want them to laugh and have fun. We knew the time was right to revamp what we offered them and we were impressed with how well Milk Jnr’s & Kidworks understood what we are all about.”

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A NEW responsive design and build of Asda.com by Manchester digital agency Code Computerlove has, in the first six weeks, improved the referral traffic through to Asda’s core business areas by more than 24% while reducing the page’s overall bounce rate by 37% across all devices.

That’s an additional 24,000 people a day interacting with content and navigation.

Asda.com has a business critical role in the referral of UK consumers to the supermarket brand’s transactional sites including Groceries, George Fashion and George Home. It receives more than 90m visits per year with over 46m unique visitors.

The homepage is gateway to Asda’s portfolio of services including money, mobile, flowers, wine shop, photo, opticians, gift cards, recipes and travel.

Rob Jones, client services director at Code Computerlove, said: “Our mobile-first design and the introduction of responsive capability has delivered a fast and pleasurable user experience with successful onward journey clicks.”