Media mix: Freshfield; Mason Williams; theEword;
A BUSINESS which designs and builds specialist generators has chosen marketing communications consultancy Freshfield to deliver a media relations and content marketing programme into its key sectors.
From its base in the Lake District, Multi Source Power (MSP) designs and manufactures hybrid power technology for land and water-based power generation markets including construction, plant hire, mining and marine worldwide.
Preston-based Freshfield has devised a programme which includes a new, mobile responsive website and the use of both traditional and social media.
The team at Freshfield will be led by Advanced Industries client director Paul Tustin supported by senior PR executive Laura Wild.
Tustin said: “This is the kind of opportunity we relish. MSP is new, offering a real difference to the markets in which it operates using cutting-edge technology with a real story to tell.”
Patterson said: “We knew it was time to get serious about marketing and Freshfield clearly understand how to reach our audiences and the channels to achieving that.”
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NORTH West communications agency Mason Williams has been appointed to a major multi-year contract to help create Britain’s first six star resort – Camel Creek in Cornwall.
The agency will oversee global and national communications working closely with owner John Broome.
“I have worked with John Broome for a long time and we have done amazing things together” said chief executive John Williams.
“Camel Creek is typical of the way he works, extraordinary vision on a grand scale combined with meticulous attention to the smallest details. It is a fantastic game-changing project and Mason Williams is proud to have been chosen to work on it.”
John Broome, who founded Alton Towers, said: “The UK doesn’t have an equivalent to the continental and American luxury residential resorts – until now. Camel Creek is something completely fresh to the UK and will deliver a major boost to the local economy. We chose Mason Williams both because of a long history of working together but mainly due to their expertise in working with developments of similar standing in Spain and Italy.”
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Digital marketing agency theEword has been appointed to lead the digital strategy for GoToJobBoard – a job board specialising in sourcing non-medical and non-clinical roles within the NHS – in an agreement which sees the agency expand into a new sector.
The Manchester agency has been chosen to construct and deliver a fully-integrated, comprehensive online campaign to bolster the company’s standing as an expert in sourcing NHS positions across a variety of fields, including administration, IT and security.
Managing director Daniel Nolan said “We’re really excited to be working with GoToJobBoard. Though we have experience with recruitment, the health sector is brand new for us and something we can’t wait to sink our teeth into.”
