Media mix: theEword: Think Publicity; SKINNY & more
MANCHESTER-based digital marketing agency theEword is looking forward to a lucrative 2016, following impressive results from two of its major 2015 campaigns – one for a student housing provider and another for a holiday home company.
theEword was appointed by The Student Housing Company to improve online visibility of its key locations and fulfil bookings for each academic year through multi-channel online marketing.
As a result of the increased online activity, the company has reported a 37% uplift in organic website traffic and a 45% increase in referral traffic compared to the previous year, as well as an overall increase in web traffic of 34%. Total traffic to the blog – which incorporated optimised content coordinated by theEword – also increased by 25% year-on-year.
Managing director of theEword Daniel Nolan said: “We achieved some incredible results in 2015 and The Student Housing Company and Pure Leisure Group are shining examples of this.
“It’s great to see the strategies we employ adding tangible value to our clients’ businesses and helping them stay on top of the ever-changing digital landscape.”
::
LIVERPOOL-based Think Publicity has been selected to handle the UK PR account for five-star luxury resort, Carlisle Bay in Antigua.
Carlisle Bay has an unrivalled reputation for being one of the most luxurious properties in the Caribbean with its 82 contemporary beach front suites.
Think is celebrating 11 years in business in 2016, and cements its tourism credentials which includes Titanic Hotel Liverpool and Townhouse Hotel in Manchester, in addition to having worked with Radisson BLU and Hard Days Night Hotel in the past.
::
YOUR Move, the UK’s largest single estate agency brand, has appointed Liverpool advertising agency SKINNY, following a competitive pitch against TBWA Manchester and Home.
SKINNY will lead an awareness campaign that aims to highlight Your Move’s scale and capabilities in the estate agency marketplace. The advert will first air on Monday (11 January) across the UK on ITV, Channel 4, Channel 5 and Sky, and was filmed by SKINNY on location in Derby and Birkenhead.
::
COMMERCIAL law firm Cassell Moore has appointed marco/richards PR after a competitive pitch.
marco/richards, based at Media CityUK, Salford, began work with Cassell Moore, headquarted in Liverpool’s Albert Dock, earlier this month and will work to increase their media presence regionally and nationally.
::
LANCASHIRE-based marketing agency, Ignition CBS has created a stylish new website for UK bridal designer, Amanda Wyatt.
Made famous for her perfect fit, attention to detail and innovative designs, Amanda Wyatt has celebrated over 20 years at the forefront of British bridal design.
Having been unhappy with her previous online presence, Amanda Wyatt was recommended to Haslingdon company Ignition and approached the team to transform her website.
