Changes at the top for Clothes2order.com

Personalised clothing supplier Clothes2order.com has restructured its top-level team.

Commercial director Sam Jones has been promoted to managing director to succeed founder Michael Conway, who becomes executive chairman.

Conway will focus on Clothes2order.com’s strategic development and new opportunities while Jones, who joined last year from online sports retailer Kitbag, will take over the day-to-day running of the company.

Another change sees  David Cox, a former managing director at Screwfix Direct who has been acting as an adviser to the firm, join as a non-executive director. He has previously served on the boards of Go Outdoors, Wiggle and Diet Chef and is currently chairman of Toolstation, BVG Group and Lovell Rugby.

Conway said he would now focus on acquisitions, international growth and new revenue streams.

He said: “Now is the time for me to focus on our strategic development and new opportunities for the business.

“We have a very capable management team in place who I am confident will continue to grow the company in line with our mission, vision and core values.

“Sam has considerable e-commerce growth experience and has made an immensely positive impact since joining the company as commercial director. His qualities and experience mean he is the right person to now drive the business forward as managing director.”

Clothes2order.com, whose roots trace back to a start-up launched in 1995 by Conway from his Salford flat, operates from a 24,000 sq ft production and distribution facility at Trafford Park.

It has grown to become an international supplier of personalised clothing to businesses, teams and communities. The firm prints and embroiders logos and designs on to t-shirts, polo shirts, hoodies, sweatshirts and other items.

Clients range from small firms and charities to household names such as Google, Coca-Cola, Mercedes-Benz, Microsoft and Kellogg’s.

The company has expanded rapidly in recent years, with revenues increasing from £4.4m in 2013 to over £10m in 2016. Staff numbers have risen from 28 to 120 in that time.