Sanguine plans new £30m Birmingham hotel

LIVERPOOL-based bars and hotels operator Sanguine Hospitality has announced plans to build a new 285-room Hampton by Hilton hotel in Birmingham city centre.

The £30m hotel will be built on the site of the currently derelict Cumberland House on Broad Street in the city centre, and will bring the number of properties within the company’s portfolio to eight.

The building will undergo an 18-month refurbishment programme by developer Office Villages Ltd (OVL) and main contractor Multibuild.  It is scheduled to be completed by summer 2012.

The development has received a government-backed Business Premises Renovation Allowance (BPRA) as part of a scheme founded by Downing Corporate Finance and OVL.  Its announcement comes just months after the launch of the Big City Plan aimed at transforming Birmingham over the next 20 years

Nick Taplin, managing director at Sanguine Hospitality, said: “Birmingham is already buzzing with plans of new investment, new businesses and job creation, as well as economic and cultural growth.

“The Big City Plan is proof of Birmingham’s determination to continue its burgeoning growth as a destination of choice. We want to be a part of that and where better to start than Broad Street?

Sanguine Hospitality  owns and operates a portfolio of hotel and restaurant venues across the UK including Doubletree by Hilton, Bristol and Chester; Hotel Indigo Liverpool; Days Inn Liverpool and Marco Pierre White at The Swan Inn, Aughton, Lancashire.

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