Liverpool seeks business counsel for Embassy opening

JOE Anderson, the leader of the city council, is encouraging Liverpool businesses to have their say on how the city should be marketed to the outside world.

The council is co-hosting an event in Liverpool on Friday, December 17  alongside Downtown Liverpool in Business ahead of the launch of the city’s new “embassy” in London.

The event is aimed at spelling out the city’s plan to drive inward investment and will offer businesses the opportunity to voice their own ideas for the embassy.

“The decision to open a Liverpool embassy in London has had an overwhelming response from the city’s business owners, who want to see Liverpool capitalise on its global reputation,” said Anderson.

“We are renowned for our music, cultural and sporting history but we now need to push on and establish ourselves as a leading world destination for business.

“After the Shanghai Expo, the London embassy is the next step in raising our profile and driving home the financial benefits of doing business here.

“At the event we will discuss the embassy in-depth, how it will work and how local businesses will benefit from it.”

The event will take place at 8am at Liverpool Town Hall.

Frank McKenna, chairman at Downtown Liverpool in Business, said: “The embassy is further proof of the new regime’s willingness to listen to and work with the private sector. The idea was born from speaking to business leaders and it’s great to see the council move quickly to turn an idea into reality.”