2ergo’s deals Down Under

MOBILE phone technology group 2ergo is pressing on with its international expansion following the acquisition of an Australian firm.

The Salford company has bought Wapfly, a Sydney based leader in mobile services, which specialises in developing mobile internet and marketing services for an undisclosed sum. Its customers include Australian Broadcasting Corporation (ABC).

2ergo said the deal extends its reach into the wider Asia-Pacific market as part of its strategy to “scale the business globally”.  

Joint chief executive Neale Graham said: “This is a significant deal for both businesses as we can offer each other real competitive advantages. We have been looking to invest in the region for some time and this deal provides a platform for further investment and the growth of 2ergo in Asia Pacific.

“Wapfly brings with it a dedicated mobile applications team which compliments 2ergo’s portfolio of mobile enabling technology. Its high-end mobile publishing and content software is compatible with our core enabling technology platform, Multiserve, which means that we can quickly launch the new world-class products across the group.”

2ergo provides services to some of the world’s biggest brands including, Yahoo, O2, Microsoft, Fox News and AT&T.