Drinks marketeer turns entrepreneur

A FORMER drinks marketeer who recently helped to launch the Crabbie’s Ginger Beer brand for Speke-based Halewood International has set up his own company.

Nigel Tarn, who is also a beer writer, has launched the Turbo Drinks Company from Penrith in Cumbria with a view to creating a range of bottled drinks.

The first of these – Turbo Shandy – is a 4% volume drink which mixes lager and alcoholic lemonade provided by Lakeside Lemonade.

Tarn has already begun a soft launch of the drink in the student community and has done deals with distributors in northern England and Scotland. He hopes to begin a national roll-out of the product in the coming months.

Prior to his time at Halewood, Tarn had run a microbrewery and been involved in campaigns to promote Tsingtao, Sol, Pilsner Urquell and Nastro Azzurro. He began his career working for soft drinks company Red Bull.