Media Mix: Democracy tastes success; Accountants sign Golley Slater and more
DEMOCRACY PR has been appointed by handmade frozen organic baby food producer BabyDeli to support its national roll out in Waitrose.
It is the first time that BabyDeli has retained the services of a PR agency having previously supported the brand with freelancers. The new listing at Waitrose adds to the brands availability in premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.
Manchester-based Democracy, won the account after a competitive pitch.
Based in Irlam, Salford-based BabyDeli currently sells 12,500 meals a month and has an annual turnover of £300,000.
BabyDeli adds another growing brand to Democracy’s stable. Clients working with the agency include Baxter’s Licensed Brands, food manufacturer Duerr’s, The Gentry Grooming Company and Psycuity.
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GOLLEY Slater PR has been appointed to handle the North West public relations for the Manchester office of national accountancy firm Horwath Clark Whitehill.
Georgina Dunkley, account director at Golley Slater Manchester said: “So far we have supported the senior team with milestone announcements in the national news agenda such as April’s Budget announcement and regional initiatives the company has introduced including new service launches.
“We are pleased to be selected by a firm of Horwath Clark Whitehill’s calibre and this key appointment further strengthens our professional practices division.”
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AMAZE, the North West creative marketing agency, delivered the online component of a new brand and visual identity for car giant Toyota, which has been rolled out across Europe.
The online platform includes interactive, full screen flash functionality to showcase the Toyota model range, new forms and conversion tools and ongoing development of the product range.
New content launches include product profile showcases for the Toyota iQ, Yaris, Verso and RAV4.
Natalie Gross, managing partner at Amaze, said: “We are very proud of the leading role we have played in bringing Toyota’s bold new brand strategy to life across the platform of European websites.”
