Park’s pre-paid gift card scores with Iceland
PARK Group, the North West Christmas hamper and pre-paid gift card provider has signed its 250th corporate client to its flexecash product.
The latest client is retail chain Iceland, which will use flexecash to reward and incentivise its store support and retail staff across its 700 UK stores.
Birkenhead-based Park said that since its launch last June, the adoption of flexecash had exceeded management expectations and had attracted bluechip businesses including Volkswagen and Michelin.
A growing number of high street retailers now accept the pre-paid gift card including Boots, Debenhams, HMV, Comet, Toys R Us, Matalan, BHS, River Island and New Look.
Chris Houghton, managing director, said: “We are delighted with the progress made by flexecash since its launch and are pleased to reach this very important milestone of 250 corporate clients.
“It is also very encouraging that clients of Iceland’s calibre continue to adopt flexecash. This underlines the benefits and value we can add to our clients’ operations and we look forward to further successes from this innovative product.”
Operating under the Love2shop brand the flexecash gift card is seen as a convenient and secure alternative to a multi-retail paper voucher.
