Kleeneze boost for Citypress

LANCASHIRE direct selling giant Kleeneze has hired Manchester PR agency Citypress.

The Accrington-based business, which has a network of 18,000 doorstep distributors, has appointed the firm to manage its media relations and online communications.

Citypress’ main task will be to raise awareness of the Kleeneze solution to potential new distributors, helping to promote Kleeneze as a positive earning opportunity to people looking for extra income, to become their own boss or to replace a full-time job at a time when opportunities are in short supply.

Citypress director Steve Leigh says: “It’s a fascinating organisation that presents an interesting communications challenge. ”

Kleeneze is part of Yorkshire-based Findel – a leader in home shopping and a FTSE 250 business with an annual turnover in excess of £458m.

Jamie Stewart, managing director of Kleeneze, said: “Citypress has an excellent track record in delivering successful recruitment campaigns and their team provided great insights that will help improve how we position our offer to new recruits.