Bentley’s Swedish launchpad

BENTLEY Motor’s overseas sales drive is continuing with a partnership in Sweden.

The Crewe-based manufacturer is teaming up with Swedish firm Autoropa, which will be responsible for the market and will open a dealership and showroom in Malmö.

With sales beginning immediately, a new Bentley sales and service facility including a workshop will open in September.

Autoropa specialises in representing and showcasing Europe’s premier automotive companies. In May it opened it opened a new flagship headquarters in Malmö where the Bentley showroom will be located.

Thomas Kiesele, Bentley’s operations director Europe said: “We have chosen this Swedish partner because of its luxury car expertise, professionalism, many years of experience in the Swedish market and its strong marketing.

“We are sure they will meet Bentley’s high standards of sales and service. “