Thwaites invests in new delivery fleet
REGIONAL brewer Daniel Thwaites has invested £750,000 in a delivery fleet and a new cold store.
The Blackburn-based business has bought eight 26-tonne MAN trucks which will carry a new logo and artwork created by illustrator Bill Sanderson.
The design features brewery employees including head brewer Steve Fielding, Thwaites’ shire horses and head horseman Charles Beardmore.
Chief executive Rick Bailey said: “The illustration is part of a bigger exercise across the business to lift our image. However, it goes to the heart of what Thwaites is about and captures our proud heritage and values. As a family company it was also important to us to include real people from our business who make us what we are.
“It celebrates the things we are famous for such as the warm welcome we extend to our customers, the crafted quality of our beers, our rich Lancashire heritage and at the centrepiece to the design, our award-winning Shire Horses and draymen, who continue to be as important to the brewery now as they have always been.”
The new trucks were unveiled by chairman Ann Yerburgh at the firm’s distribution centre at Blackburn’s Shadsworth Business Park. Plus-listed Thwaites has a 400-strong pub estate and operates eight hotels under its Shire Hotels brand.
