In Brief: Rippleffect goes viral for networking site & more

NORTH West digital marketing agency Rippleffect is working on the launch of a new networking site called bongal.com

Liverpool-based Rippleffect has developed viral  video campaign to raise awareness, encourage sign-up and elicit feedback ahead of its launch.

The teaser video campaign, which features model and bongal.com co-founder Rory Marshall, directs users to its Facebook group and Twitter account to promote news of bongal.com’s launch next month

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NORTH West software firm Nisyst, a specialist in the retail sector, has won a contract to work with independent chain Run 4 It.

Bolton-based Nisyst has devised a fully-integrated retail system to bring together the company’s five stores and website.

The solution provides enhanced business control with a finely-tuned reporting function featuring sales and VAT analysis, a larger range of capabilities including purchase ordering, profitability breakdown and inter-shop transfers and a more user-friendly interface.

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McCann Manchester is targeting further growth for its digital business, Metro.

In its first year, Metro grew its staff numbers by 50% to 40. The unit, based in Basil Chambers, Manchester is responsible for conception, creation and delivery of integrated digital marketing solutions. Clients include London 2012 and Welcome To Yorkshire.

Chief executive Sue Little said: “At a time when clients are questioning every penny of marketing spend, digital offers a channel that delivers unprecedented levels of accountability and I am delighted with the growth we’ve achieved at Metro particularly against the backdrop of the deepest recession in living memory.

“For us 2010 is all about growth and integrated digital communication is central to these plans.”

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LANCASHIRE-based Viva PR has appointed former journalist Andy Neild as an account manager.

Mr Neild, 34, made the move into PR 18 months ago when he joined Ribchester-based PAPR.

Prior to that, he  was deputy sports editor with the Lancashire Telegraph.

Tony Garner, managing director of Viva, said: “Andy and I worked together on the sports desk at the Lancashire Telegraph and I know that he is a talented journalist, with an eye for a good story and a professionalism that will make him a valuable asset for Viva.

“It’s a great start to the New Year for us to have someone of Andy’s calibre on board.

“He will be working with existing clients and helping to attract new ones as we look to grow the business over the coming 12 months.”

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CHESHIRE’S Zeus PR, has appointed Victoria Tahmasebi as account manager.

Victoria, pictured,  has experience across consumer, b2b and public sector PR and has joined from Findel Education.

At Congleton-based  Zeus she will work on accounts including Blue Bell BMW and MINI, Pockets designer menswear and Abbey College.

Anthea Fosti, Zeus PR’s managing director, said: “Victoria has a wealth of experience which will fit perfectly across our wide range of clients and strengthen our ever-growing team.

“Coupled with excellent media results, Victoria will be a great addition to the team and we fully welcome her on board.”

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HALE company Peppermint PR has appointed three rising stars  as part of its inaugural ‘Fresh Mints’ graduate training programme.

Peppermint, one of the only agencies in the North West to have launched a graduate training scheme, has hired Ellie Brooks, Jessica Wilkinson and Jenny Mitchell on its 12 month programme.