Booths exports its brand to Malaysia

Booths supermarket will take its first steps out of the North this year, with a joint venture to sell premium Booths brand products in Malaysia.

The retailer will provide goods to 19 high end food retailers across Malaysia, offering new markets a taste of its chutneys, jams, coffees and teas, flavoured water, healthy snacks and breakfast items.

Booths’ new Export and Business to Business department is headed up by Henry Booth, who visited Malaysia to meet new customers earlier this year.

He said: “I’m very happy that British products made in the North West of England could have such a positive and enthusiastic reception on the other side of the world and I hope that the Malaysian customers will grow to love Booths’ products as much as the customers we serve in the UK.

“There is a real fondness for heritage brands in Asia, and we hope the Booths story and products will capture their imaginations.”

Booths, which began as a tea dealer in Blackpool in 1847, makes and manufactures many of its own label products, from tea and coffee which is blended and packaged in Preston to sausages made onsite.

The family owned and operated independent supermarket has stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester.