Rebrand for law firm which represented Hillsborough victims’ families

Jackson Canter, the Liverpool-based law firm which represented many of the families of the Hillsborough disaster victims, has rebranded.

It is now known as Jackson Lees Group, incorporating Jackson Lees and Broudie Jackson Canter.

The company says the move is the result of the desire to have a “consistent message, tone of voice, culture and customer proposition across what used to be disparate brands and geographies”.

Included in the company are Lees Solicitors on the Wirral, Quality Solicitors Jackson Canter in Liverpool and Manchester and Broudie Jackson Canter in Liverpool.

Jackson Lees Group chief executive Brian Cullen said: “We are a dynamic business with an ambition to grow and provide our clients with an outstanding service.

“Our new identity is one facet of our brand, it is the client experience which has shaped the brand development and it is our people who truly embody what we are.

“We specialise in a wide variety of legal needs and we knew that we needed to simplify how we communicate with those who we serve. It is this insight which led us to position our proposition under three pillars – defend, protect and secure – it’s what we do.”