Wok&Go launches crowdfunding campaign for London expansion

Chester-based noodle bar chain Wok&Go is eyeing up expansion into central London and is looking to raise £500,000 through crowdfunding platform Crowdcube to support the move.

Founded in 2008 by Des Pheby, Wok&Go has grown to 24 outlets across the UK and two locations in the Middle East.

The stores operate across high streets, shopping malls and retail parks. The majority are franchised.

Funds raised through the Crowdcube campaign will cover the cost of the fit-out and marketing of a flagship store in central London. As well as increasing the visibility of the brand to its consumer base, the new London store is intended to support the expansion of the concept both in the UK and internationally by acting as a showcase to attract further investment.

In the last 12 months, the chain has opened eight stores. This has included Wok&Go’s first Manchester store and building on its student fan base with units on university campuses at the University of Leeds and on the outskirts of Aston University. A further 13 stores are planned for the next 12 months, bringing the total number of stores to 37.

Managing director and founder, Des Pheby, said: “We feel that there is a real momentum behind the concept at the moment and the time is right to move into the capital. Wok&Go has proven itself across the country and we’re ready to take that into central London.”