Finance 4 Business launches Liquidity Club
Specialist finance distributor Finance 4 Business has launched the Liquidity Club, an alternative new business channel for business funders to assist SMEs looking to raise finance for growth.
The Liquidity Club will be based from two offices in Birmingham and Leeds to cover the Yorkshire, North West and Midlands.
David Totney has been appointed as managing director for the Liquidity Club. He brings 30 years’ experience in the asset based lending sector, working for both bank owned and independent companies, at board level including Liquidity, Lloyds TSB Commercial Finance and Euro Sales Finance.
Working alongside Totney is Adam Simpson as director, who has 25 years’ experience working in advisory and cashflow management and joins from Mazars where he was the partner for receivables management and also has worked for RBS Invoice Finance.
Will Mason, operations manager, completes the team at the Liquidity Club.
Totney said: “Recent research from WorldPay has highlighted that over 50% of small businesses are planning for growth in 2018 and that 52% of start-ups and early stage businesses are concerned about accessing traditional sources of funding. The Liquidity Club has been created to improve the client experience of raising funds in a complex market, whilst working in collaboration with funders to provide high quality leads suited to their risk and product profile.
“We are here to support a number of sectors and notably assist growth in the UK manufacturing industry. There is a wealth of finance options available which can be confusing and it is important that businesses choose the right finance package that suits their business. Our vast experience of funding requirements means we are well placed to understand the needs of both our clients and funders to ensure the best rates are provided and are encouraging business owners to talk to us.”
Simpson added: “I am delighted to join the Liquidity Club and help to launch a new broker service to market. We aim to simplify the confusing process of raising business finance and help clients access funding to support growth and cash flow needs. By using our expert knowledge of the market place we can support both clients and funders. Initially we will be working across the Yorkshire, North West and Midlands regions but have plans to expand our services across the UK in the future.”
