Digital agency set to smash £2m turnover

Manchester-based digital brand development agency I-COM is on course to achieve turnover of £2m for the first time in its 13-year history.

I-COM has just completed its third quarter with revenues up by 15% on last year after re-focusing its business to become a specialist brand development agency, providing a range of services designed to help organisations grow their brands and businesses online.

It says it has also undertaken research and development to create a next-generation hosting environment for its clients that require a platform which is rapidly scalable and allows websites to be viewed more quickly.

Mike Blackburn, managing director of I-COM, said: “I-COM started out to be an SEO agency but we quickly recognised that our clients wanted a single agency that could build their websites, as well as promote them. Traditional SEO techniques can no longer be relied upon to deliver the numbers of visitors they used to and we now recognise that brand awareness and credibility is all important for online success.

“We have worked hard to develop our capabilities and expertise through new hires and training in areas such as PR, data analysis and content creation, and by utilising our unique range of skills we are able to drive success for our clients.”

I-COM said the strategy has already been successful and led to numerous client wins including SockShop, Chooz, Millbank, Lanes Group, Marc Darcy and Linens, supported by continued revenues from existing clients including Brand Attic, JMW and King of Servers.

The agency’s brand marketing team has almost doubled in size, with four staff recruited towards the end of 2017, including brand marketing strategist Alexandra Moorhouse.

Blackburn added: “It’s great to have Alexandra on the team, bringing another string to our bow with her experience in a large events-driven organisation. We are continually looking to improve our business and the services we offer. As part of this we are actively seeking opportunities to acquire complementary businesses, the next year should be an exciting one for I-COM.”