New business set up to advise region’s wealthiest sport stars

Iwan Roberts

Northern financial services firm Sedulo has launched a new sports arm to its business.

Sedulo Sport will offer a financial planning service for sports stars with little time but significant wealth or earnings.

The offering provides sports men and women a way to build value in their assets and invest it for the future.

It will also offer protection from poor decision making and unconsidered factors such as what to do with their wealth in the event of career ending injuries.

Sedulo Sport is headed up by Director, Iwan Roberts, who has 14 years of independent financial advisory.

Mr Roberts already works with some of the UK’s most influential sports stars, including Premier League footballers.

Sedulo will be offering services to sporting clients, with a number of sports clubs and national governing bodies already signed up to the firm.

He said: “It has always been my goal to bring an all-inclusive financial solution to individuals working with the various sporting arenas.

“Their playing careers are short ones, so I want to advise athletes on making sensible financial decisions to prepare them for their life after sport.

“Many don’t understand the key concepts; protect, invest and generate income – good habits need to come early. We’re here to guide and educate them on that.”

Sedulo managing partner Paul Cheetham, added: “Iwan is perfectly aligned with the ethos here at Sedulo.

“We’ve been working with clients in sport for nine years now so we know exactly the level of care, effort and attention they need.

“From learning about Iwan, his work and is plans for progression, it’s clear that he shares our passion for this type of clientele so formalising our current offering with the launch of Sedulo Sport is something we’re proud of and really excited about.