People on the Move: theEword; CFCCA; Irwin Mitchell; Liverpool LEP; SAS Daniels

Laura Sumner, left, and Alice Gorecki

Manchester digital marketing agency theEword has appointed a new client account director and a new campaign manager as it sets its sights on expanding its client base.

Working alongside the agency’s content producers and advertising team, Laura Sumner will be responsible for overseeing and developing key accounts, plus driving revenue growth for theEword, with a particular focus on growing the firm’s client portfolio in the property sector.

Laura brings years of invaluable industry experience from Wireless Group, having held account management and business development positions for highly-regarded radio, marketing, and leisure companies.

Such roles saw Laura deliver successes in UK and international markets, developing business growth and strategic alignment for her clients.

Laura said: “I’m a people person at heart, so I thrive on building relationships and accelerating my client base. I’m excited to be working with an agency with such a great reputation in the property and leisure markets.

“My career has allowed me to work with a highly credible portfolio of clients and build a solid network of contacts. I look forward to bringing this experience to my new role and working on some exciting campaigns.”

Further bolstering the client services team will be Alice Gorecki, who comes onboard as a campaign manager for theEword’s leisure sector team.

Alice’s previous position was digital communications editor at the Medical Protection Society – a Leeds-based membership organisation for medical and dental professionals, with more than 300,000 members worldwide – where she oversaw digital campaigns for the organisation’s UK and international websites.

Alice said: “I’m really excited to be working with theEword and using my extensive experience and campaign management skills to support our dynamic team and deliver great work for our market-leading leisure clients.

Daniel Nolan, managing director of theEword, said: “The experience of these two appointments will prove invaluable to this chapter in our growth and development. I’m looking forward to working with Laura and Alice as we continue to grow.”


Manchester Airport’s head of marketing, Patrick Alexander, has joined the board of CFCCA as a trustee, taking up his position with immediate effect.

CFCCA is an art gallery and venue, based in Manchester’s Northern Quarter, where you can find established and emerging international artists engaging in cultural exchanges and critical global debates.

He has headed up the marketing team at the UK’s third biggest airport for three years and will bring a wealth of advice and counsel to the Manchester-based cultural centre.

Patrick Alexander

Prior to his current role he has held a variety of positions with Manchester Airports Group (MAG) since 2005. He will retain his current role at Manchester Airport alongside his CFCCA trustee role.

Manchester Airport currently has 28m passengers, 220 destinations and 70 airlines. In recent years it has fostered strong links with China through the launch of direct services to Beijing and Hong Kong.

The airport is also closely associated with the Manchester-China forum and has recently appointed a Mandarin speaker to the marketing team to run Chinese social media channels Weibo and WeChat.

Patrick said: “I am thrilled to be joining the board and look forward to providing not only marketing expertise, but also sharing my knowledge and insight from working closely with China in recent years.

“The airport continues to grow its relationships with China through our route development, activity with the Chinese diaspora and reaching out through Weibo and WeChat. I look forward to enhancing these relationships further through working with the team at CFCCA.”

Peter Mearns, chair of CFCCA’s board said: “We’re delighted to welcome Patrick to the CFCCA board. As the national lead in exploring Chinese contemporary culture, Patrick’s experience, expertise and knowledge of China will be an invaluable source of support for CFCCA going forwards.”

CFCCA aims to make Chinese contemporary art and visual culture accessible to everyone through exhibitions, events, shop, artist residencies, festivals, engagement programmes and research forums.

It has a proud 30-year history of UK ‘first’ solo exhibitions, featuring exceptional emerging artists that go on to achieve international acclaim. Its unique events programme explores different aspects of its exhibitions and includes practical workshops, film screenings, informal talks and performances.


The Manchester office of law firm Irwin Mitchell has appointed Paula Hanlon as a senior associate within its real estate team.

Before qualifying as a solicitor Paula graduated in urban estate management. Her expertise is development orientated, having been involved in a range of residential, office, retail and leisure development projects including site assembly, funding and disposal.

During her career, which includes her being a partner at Hill Dickinson, Paula has acted for development companies, investment funds, financial institutions, leisure operators and retailers.

Additionally, Paula has worked in-house as legal director for North West property development company, Maghull Group, and has also worked at DLA Piper and Brabners.

Paula Hanlon

Real estate partner, Roy Beckett, said: “We are focused on investing in our real estate team here in Manchester and I’m delighted to welcome Paula to Irwin Mitchell. She has a great deal of commercial property expertise and I’ve no doubt that she’ll be an asset to the business.”

Irwin Mitchell recently announced the appointment of Samantha Lowerson to its banking and finance team in Manchester.

It also relocated its Manchester office from Bauhaus, on Quay Street, to 1 St Peter’s Square.

Irwin Mitchell signed a 15-year lease for 33,300 sq ft of office space and now occupies one-and-a-half floors within the 13 storey building.


Elaine Bowker, principal of The City of Liverpool College has been appointed to the board of the Liverpool City Region Local Enterprise Partnership (LEP) following an open recruitment process.

Elaine is principal of the largest further education college in the Liverpool City Region delivering academic, technical and professional skills across further education, higher education and apprenticeships.

Her previous roles include strategic director of transformation at Manchester City Council and area director for Greater Merseyside at the Learning and Skills Council.

Asif Hamid, chair of the LEP said: “The LEP continues to attract the highest calibre of leaders from across the city region and I am delighted to welcome Elaine to the board.

Elaine Bowker

“Elaine’s depth of expertise and knowledge of education and skills will be a tremendous asset to us and we all look forward to working with her to ensure the city region delivers the skills that businesses need as part of a more inclusive economy.”

Elaine Bowker said: “I am delighted to have been selected to represent the vital role that further education plays in providing the skills that our city region needs in order to grow.

“The skills gap is an issue faced by many industries and businesses across the country, and I’m passionate about working with fellow board members to put skills at the top of the agenda and bring about positive change.

“As principal of the largest college in Liverpool City Region, I’m well aware of the talent that exists in the area and the potential to drive our economy forwards, through a continued focus on skills, giving Liverpool City Region’s residents the best shot at becoming the leaders of tomorrow.”


Stockport law firm, SAS Daniels, has promoted Anna Barnes to grow its dispute resolution offering across Cheshire and Greater Manchester.

Anna, who joined SAS Daniels in 2016 is now partner and head of the dispute resolution team and will continue to provide expertise in commercial litigation matters.

With offices in Stockport, Macclesfield, Congleton and Chester, SAS Daniels’ dispute resolution team offers specialist advice on debt recovery, intellectual property disputes, contentious probate, professional negligence, insolvency and food regulatory law.

Anna will be managing a team of solicitors and legal advisors across the four offices. She has previously worked at Manchester city centre law firms Berg, Turner Parkinson and Nexus.

Anna Barnes

Jeremy Orrell, managing partner at SAS Daniels, said: “Anna is a valued member of our team and has proven herself to be a dynamic individual and a great team leader.

“Her legal experience is second to none, including her skills in the High Court and with Court of Appeal cases. Under Anna’s leadership, we will continue to grow our dispute resolution team across the North West for local and national businesses.”

Anna has recently been active in campaigning for businesses who banked with RBS between 2008 and 2013, to help them check if they could be entitled to compensation through the Global Restructuring Group Complaints Review Scheme, the deadline for which is October 22, 2018.

Anna Barnes said: “I’m looking forward to growing the team so we can offer a wide range of valued advice and services to even more businesses.

“Since joining SAS Daniels two years ago I’ve seen our number of specialisms grow and I’m looking forward to taking a leading role in developing the team further.”