MSIF backs Melo World with £100k of NPIF funding

Paul Humphray, left and Phil Hudzik

Visual Management and 5S solutions provider, Melo World, has received a £100,000 loan from NPIF-BFS & MSIF Microfinance, managed by Liverpool-based MSIF, in partnership with GC Business Finance as part of the Northern Powerhouse Investment Fund.

The Halton based signage specialist was founded by managing director Phil Hudzik in 2012.

Having worked for major design and print companies, Phil was responsible for new product development, innovation and strategy.

This experience enabled him to transfer both skills and knowledge to Melo World, allowing him to build a dedicated and hardworking team to help grow the company.

Since the conception of Melo World they have provided high quality and bespoke products to an impressive clientele, including DHL, Unilever, Jaguar Land Rover and, most recently, McLaren.

With a concentration on physical signage to date, Melo World has developed a niche in its chosen field, priding itself on a ‘one-stop-shop’ approach.

It starts the process from the initial concept of design for the business, to the manufacturing and installation of the product.

Melo World also adheres to the 5S workplace organisation system through various products, including information and shadow boards.

This helps workers to deliver a safe and effective job by making it easier to complete tasks in a timely manner, while minimising risk of injury.

Going forward, the business anticipates expansion by creating digital signage solutions.

Phil worked with MSIF investment director Paul Humphray to help secure the £100,000 of NPIF funding, allowing Melo World to capitalise on marketing opportunities to drive its digital vision.

The funds will be used to focus on social media, SEO and ecommerce, along with the promotion of the latest mobile information space, the ‘Cube’.

Melo World aims to not only maintain its strong presence in the automotive industry, but to provide physical and digital signage solutions to other sectors, including health and education.

Phil Hudzik said: “We have had some great success already through our signage solutions.

“We are tangible and personal in our approach and this has been reflected in our custom.

“Paul has been great to work with. He has been meticulous and helped Melo World best present itself ready for the funding.

“Now we will be able to go forward with our digital plans and diversifying our target market.”

Paul Humphray said: “It’s been great to work with Phil and the team at Melo World.

“They have a clear strategy to stimulate further growth, with impressive and high-quality products.”

Sue Barnard, relationship manager at British Business Bank, said: “The funds provided by NPIF will allow Melo World to focus on improving its digital footprint, from its ecommerce platform to its social media presence.

“The business has developed an impressive client base in the automotive sector, and the improved technology will support the company’s push into new markets in the coming months.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

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