Data specialist expands in Australia with £21m acquisition

Chris Clark

Chester based data firm GB Group has acquired an Australian firm in a deal worth £21m.

The global identity data intelligence specialist has acquired 100% of Vix Verify Global Pty Limited and selected subsidiaries and assets.

VVG is an Australian provider of identity verification and location intelligence software.

The acquisition of VVG brings additional scale to GBG’s identity verification and location intelligence solutions in Australia and New Zealand – two markets where GBG currently provides fraud detection solutions to customers.

The deal is valued at $38.3m – approximately £21.2m in cash. The acquisition has been financed from group facilities.

VVG operates a similar business model to GBG and provides its blue-chip customer base with identity and location intelligence solutions.

The acquisition of VVG enhances GBG’s value propositions, providing additional access to domestic and international datasets, benefiting both GBG and VVG customers.

VVG has a trusted and experienced management team which adds further talent and expertise to GBG.

VVG ended the year to 30 June 2018 with net revenues and profit before tax of A$21.9m.

he subsidiaries and assets of Vix Verify Global Pty Limited which are not being acquired are considered non-core.

Chris Clark, GB Group’s chief executive, said: “I am delighted to announce the acquisition of Vix Verify Global.

“Its established track record of providing identity and location verification solutions will support our growing business in Australia and New Zealand.

“There are clear growth opportunities between GBG and VVG and this acquisition is a logical step in our strategy to expand internationally, extend the services we offer existing customers and increase our share in existing markets.

“GBG customers already benefit from our fraud detection solutions across the Asia Pacific region.

“We look forward to broadening our customer conversations to include our combined solutions in identity verification and location intelligence.”

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