WideCells in deal to extend subsidiary’s geographical reach

WideCells, the Manchester-based healthcare services group, has signed a deal covering Europe, Africa and Asia for its stem cell healthcare insurance arm, CellPlan

The group is focused on providing stem cell services and ground-breaking insurance for stem cell treatment.

Today it announced that CellPlan has signed a partnership agreement with a leading international stem cell extraction and storage company, Smart Cells.

Under the terms of the agreement, Smart Cells, which has offices in Europe, Africa, Middle East, Asia and the Far East, will offer CellPlan’s innovative insurance plan to its 60,000 clients across multiple geographies.

The staged roll-out will commence in Spain within the next four weeks, followed by the UK and then worldwide.

With CellPlan operations already in place in Spain and the UK, CellPlan can commence stem cell insurance sales soon, unlocking revenue from Smart Cells’ existing and new client base.

WideCell’s chief executive, João Andrade, said: “We are delighted to be working closely with Smart Cells, which is a well-established and respected global company, to enhance its offering with our unique stem cell treatment insurance plan and increase CellPlan’s own profile worldwide.

“This is a seminal deal for CellPlan, in line with our corporate strategy focused on building revenue growth and delivering accessible and affordable cell treatments to more people.”

Smart Cells chief executive, Shamshad Ahmed, said: “I believe that this partnership will be mutually beneficial for both companies and especially useful for our clients all over the world.

“I look forward to cooperating with CellPlan and working together on the global rollout of re-enhanced services.”

Last week Widecells announced that it was restructuring its board to minimise costs, refocus its strategy on the core operational divisions, and target revenue growth.