Media firm highlights mens’ health with Movember link-up
This month Liverpool-based OPEN Media is promoting a campaign by The Movember Foundation to raise awareness around health issues facing men.
Together with New York-based Kinetic, they aim to draw attention to conditions such as prostate cancer, testicular cancer, mental health and suicide prevention.
The collaboration will spread the message to the male target audience, achieved through dynamic digital out-of-home advertising in Liverpool city centre and on Hotel Football, beside Manchester United’s Old Trafford stadium.
Mike Smith, OPEN Media managing director, said: “We’re big supporters of The Movember Foundation and their very important cause.
“We hope that by displaying the Movember campaign across our growing portfolio in Liverpool and Manchester we can spread the message about men’s health directly to the target audience.”
Movember Foundation’s aim is to stop men from dying too young.
It is an independent charity with no government funding, and in 15 years has financed more than 1,200 men’s health projects around the globe.
Raising awareness is critical and the statistics are harrowing – in the UK alone, one man dies of prostate cancer every 45 minutes.
Helena Jennison, marketing and communications director UK at Movember Foundation, said: “We’re feeling very positive about working with OPEN Media.
“We see this as a brilliant opportunity to raise awareness about men’s health and to get our message across to mass audiences in the North West, including our male target audience.”
The Movember copy will be displayed on OPEN Media’s two Liverpool city centre digital screens, Barratt House and Victoria Street, from the November 1-18.
These screens see a combined footfall of 2.6 million per two weeks, with Barratt House reaching a 41% male audience, and Victoria Street reaching a 55% male audience.
Additionally, the campaign will feature on OPEN Media’s new digital screens on Hotel Football, including two November match days at Old Trafford: Manchester United v Crystal Palace on November 24, and Manchester United v Young Boys November 27.
The two full-motion screens reach an audience of 1.4 million every two weeks.
What’s more, the Champions League match on the 27th opens the campaign up to an international audience.
