Salford sports tours firm makes another acquisition

Race Force

A Salford based sports tours firm has added another company to its stable.

Sports Tours International has bought Race Force just months after its acquisition of Dublin based Sports Travel International.

Cheshire based Race Force was established in 2012 by founder Kate Linsley and support hundreds of British athletes every season at triathlons across Europe.

The firm’s services range from bike transport to complete race tours, accommodation and coached tours of each race course in the days leading up to the event.

Kate Linsley decided the right time was right to inject new energy into the business and to continue the work the firm has started.

Sports Tours International works with events including TCS New York City Marathon, the BMW Berlin Marathon, Tour De France, Giro d’Italia and IRONMAN Lanzarote.

Kate Linsley, said: “I’m really proud of what we have achieved with Race Force, but it’s time for new energy and having experienced Sports Tours International cycle tours myself.

“I am confident that they can take the high level of customer service Race Force is known for to a whole new level.”

Sports Tours International’s director of commercial and customer engagement, Brendan Fox, added: “We have heard great things about Race Force and have watched them grow successfully in the triathlon market.

“We’re excited to bring that knowledge and experience in-house to work with our event teams to grow our customer offering even further.”

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