Liverpool One ‘made up’ with US beauty retailer coup
Grosvenor Europe has announced that leading US beauty retailer, Morphe Cosmetics, is to open its first store in the North West on Liverpool One’s Paradise Street this Summer.
The 3,000 sq ft flagship will be the brand’s second store outside London and will offer Morphe’s full range of professional-grade make up and brushes.
Established in Los Angeles in 2008, Morphe is recognised by beauty bloggers and professionals as the ‘beauty brand created for the creators’ and has an impressive 9.3 million followers on Instagram.
The make-up brand of choice for the Instagram generation, Morphe’s products have become world-famous with both professionals and their followers.
Mark Spillman, Morphe general manager EMEA (Europe, Middle East, Australasia), said: “When we first began our UK expansion plans Liverpool was one of the top cities in which we wanted to establish a strong presence.
“Liverpool One’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Alison Clegg, director, asset management, Grosvenor Europe, added: “Morphe has an impressive, ever-growing and loyal fan following and is a perfect fit with how Liverpool One has evolved.
“The brand brings something new to our offer that will appeal to visitors from across the region. This is a great start to 2019.”
Morphe is the latest in a long list of international brands to single out Liverpool One for flagship stores, following the opening of Arket, & Other Stories, COS and Armani Exchange in Liverpool One last year.
Other brands to have launched in past 12 months include Footlocker’s largest store globally, Thai Leisure Group’s new Thaikhun Street Bar concept, and Aether, a new cocktail bar from The Alchemist.
Cushman and Wakefield and Metis acted for Liverpool One. MCDEVITT represented Morphe.