Pet food firm snaps up rival brand

Pet food manufacturer Pets Choice has acquired rival brand Rufus Foods for an undisclosed amount.

The sale saw Blackburn based Pets Choice acquire the Rufus Foods brand, boosting Pets Choice’s brand portfolio to a total of ten.

Rufus Foods, which is based in Sheffield, has produced meals for both dogs and cats of all ages for over 30 years. The brand offers a range of complete foods for dogs and cats.

Tony Raeburn, Pets Choice CEO, said: “We are excited to announce the recent addition of Rufus Foods to our portfolio.

“It complements our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base.

“Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds.”

Pets Choice’s portfolio now comprises 10 brands which offer a variety of products for pets and wild animals, including well-known brands Meatiful, TastyBone and Webbox.

Mitchell Todd, from Rufus Foods, said: “With its industry-leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level.”

With the addition of Rufus Foods, Pets Choice combined industry knowledge spans 165 years.

Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs.