Advertising group expands to London with first screen site

Liverpool-based out-of-home advertising media business, OPEN Media, is expanding into London with its first digital screen.

The 100 sq m full motion digital screen uses bespoke LED technology from one of Europe’s leading visual communication experts, Concept Group, and is situated on the North East facades of the newly-opened Boxpark on Wembley Way.

The screen will go live this May and will play host to several iconic brands wishing to target the travelling crowd that attend the many events hosted in the Wembley area, at both the stadium and SSE Arena.

OPEN Media said it marks a huge step in its journey with this move into London.

It said it is the beginning of another major point of growth for the company, with a rollout of digital screens planned nationwide over the remainder of 2019 to support its three-pronged strategy – stadia, retail and city centre locations.

The firm will also be creating four jobs before the end of the year to support the rapid expansion of its portfolio.

Managing director Mike Smith, said: “This new partnership with Boxpark is one we’re very excited about.

“Both companies have huge growth ambition, so I see the relationship working very well.”

He added: “I’m incredibly proud of our team who have worked tremendously hard during the continual growth of OPEN Media. This is an extremely exciting time for us, not only are we expanding into the capital, but Boxpark adds huge value to our stadium/arena network.

“Our goal is to deliver meaningful out-of-home in iconic locations through audience insights and an absolute knowledge of the places in which our sites reside – and Boxpark Wembley ticks these boxes for us.”

Boxpark Wembley is the third instalment in the chain of leisure destinations, following suit from Shoreditch and Croydon.

Roger Wade, director of Boxpark, said: “Boxpark are delighted to announce our digital outdoor adverting partnership with OPEN Media. Boxpark Wembley will feature our first large format outdoor digital screens allowing us to feature all the events at Boxpark alongside select advertising and sponsorship partners.”

This premium site is unique to the area and will impact more than 90,000 fans who travel to the iconic Wembley Stadium for the year-round international sporting and music events.