Liverpool sign kit deal with insurance firm
Liverpool Football Club have agreed a sponsorship deal with insurance firm AXA.
The deal means that the team will wear the firm’s logo on its official training kit from next season.
Liverpool and New Balance have unveiled a new collection of training kit, which features AXA’s branding.
The kit includes warm up jackets, hoodies and sweatshirts and other products.
Billy Hogan, managing director and chief commercial officer at Liverpool, said: "As a world-leader in its industry, AXA shares our ambitions and values, and we... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...